marketing & sales

For success in the market – selling and promoting products that meet market needs: Theron supports its clients in all market-related functions, ranging from the analysis of customer demand to the development of competitive, innovative products and appropriate sales channel architectures and sales concepts to best-in-class customer service.

Examples of our work:


  • Developing product strategies for clients in various industries, incl. plant engineering, specialty chemicals, logistics, medical technology, telecommunications, and packaging.
  • Developing sales and sales channel strategies for clients in various industries, incl. retail, chemicals, pharmaceuticals, telecommunications, insurance, and energy supply.
  • Developing digital sales and eCommerce strategies for clients in various industries, incl. mechanical engineering, logistics, fashion, and FMCG.
  • Increasing sales efficiency of clients in various industries, incl. software, insurance, telecommunications, energy supply, car manufacturing, and logistics.
  • Implementing programmes to increase sales for clients in various industries, incl. pharmaceuticals, insurance, telecommunications, IT services, and car rental.
  • Optimizing customer service of clients in various industries, incl. telecommunications, banking, insurance, postal, logistics, and energy supply.