Roberto Maugeri-de Graaff is a commercially minded advisor for Sales Effectiveness and Key Account Management with 25+ years of experience at the intersection of Sales, Technology and Value Creation. He designs and delivers Sales Operating Models, Go-to-Market approaches and Buying Center programs that translate strategy into tangible revenue and profit impact. He works across DACH and Europe, in multiple languages.

He supports owner-led Mittelstand (SME) companies as well as internationally active groups — with a focus on scaling sales organisations, professionalising KAM, building new business fields (e.g., e-mobility) and the steering of complex bid and negotiation processes. In execution he balances central steering with market proximity and aligns stakeholders from Sales, Engineering, Finance and Operations to workable solutions.

Beyond design, Roberto supports implementation through clear stakeholder communication, structured review routines (pipeline, deal, KAM) and hands-on trainings/coachings for Sales and Key Account teams — with a focus on pipeline quality, forecast discipline and professional client engagement. He works in several languages (incl. German, English, Italian, Spanish and Dutch).

Education

• Certificate ‘Excellence in Key Account Management’, University of St. Gallen (HSG)
• Executive MBA (International Marketing)
• Postgraduate Diploma in Business Administration (NDS), University of Applied Sciences
• Graduate Engineering in Telecommunications & Electronics

Professional Background

• Theron Advisory Group – Associate Partner
• Independent Consultant/Trainer/Mentor – Sales process design, deal coaching, team enablement
• Alpiq InTec / Alpiq E-Mobility – Head of KAM; ad-interim Executive Board function (E-Mobility)
• Siemens Switzerland – Business Development / KAM
• Monzoon Networks – Head of Sales Switzerland
• Hake & Kessler Consulting – Head of Marketing & Sales, Executive Board member

Industry Focus

• Construction & Real Estate
• Mechanical/Plant Engineering & Manufacturing
• Energy & E‑Mobility
• IT/Software & Telecommunications
• Chemicals
• Healthcare
• Financial Services

Focus Areas

• Sales Effectiveness
• Key Account Management
• Go-to-Market & Growth
• Complex Bids & Negotiations
• Sales Operating Model