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A Radically New Perspective On Information Factories Let’s Face IT!

How come, each top manager can probably cite at least two recent large-scale IT projects that failed miserably, but at the same time does hardly remember a major disaster at a large chemical plant over the last decade or so?

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Big Data Analytics The Value of Longtail Customers

When reviewing business with existing customers, senior management usually starts with a snapshot on totals, gains, and losses of revenue by product, territory, sales team, etc. Deep dives into individual top 10 to 20 customers typically follow the first view on aggregated numbers. The longtail of customers, however, rarely gets attention in such meetings. As a consequence, companies typically leave sizeable value potential on the table – often without knowing.

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