Roberto Maugeri

Roberto supports companies in strategically and operationally professionalising their B2B sales organisations. He works with management teams to develop clear, scalable sales models for complex markets and empowers sales teams through structured coaching to deliver measurable business results. His focus is on systematically building sales capability – from pipeline management through customer acquisition to closing strategies.

Before joining Theron, Roberto was Head of Key Account Management at Alpiq InTec Group, where he managed complex, technology-driven major projects and systematically developed strategic customer relationships. He has also led sales teams and business units at Siemens, Hake & Kessler Consulting and other leading companies. His experience encompasses building and scaling sales organisations, developing key account strategies and implementing sustainable market development approaches in technology and project-driven B2B markets.

Roberto holds an Executive MBA with a focus on International Marketing and a Certificate in Key Account Management from the University of St. Gallen. He is fluent in seven languages and has deep knowledge of Swiss market dynamics and decision-making cultures.

Selected Projects

• Strategic reorientation and professionalisation of key account management in a multinational industrial company – focusing on pipeline management, closing strategies and deal management
• Development and implementation of structured sales coaching programmes for B2B teams to increase customer acquisition and closing rates
• Supporting management and sales leadership in developing innovative sales approaches for technologically complex solutions
• Securing and successfully delivering major projects in complex buying centre structures (including one of Switzerland's largest projects)